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REASONS WHY YOU HAVE B EEN GETTING SO MUCH GMAIL SPAM MESAGES

Americans have been receiving emails over the past few months promising them a free $325 Yeti backpack cooler from Dick's Sporting Goods...

Americans have been receiving emails over the past few months promising them a free $325 Yeti backpack cooler from Dick's Sporting Goods.
You have not won a brand-new cooler, no.
Despite the fact that these emails are spam, they have attracted a lot of attention due to the fact that they occasionally manage to evade sophisticated spam filters, such as those that are integrated into Google's Gmail. They are made to get people to give away their stolen credit card numbers.

According to Or Katz, principal security researcher at Akamai, who recently published a look into how the recent spam campaign works, the spam campaign is an example of how scammers are becoming increasingly sophisticated at targeting consumers to give up their private information.
According to Katz, this phishing campaign uses several sophisticated techniques, such as IP filters, re-directs, and personalized links, to evade layers of security software designed to mark phishing emails as harmful and prevent them from being delivered to users. However, it is unclear how exactly the emails get past spam filters.

Katz stated that the campaign also employs a novel strategy by embedding a hashtag, or the pound sign, inside links to conceal their harmful nature.
Katz stated, "This research is demonstrating that attackers create strategies that enable them to make their campaigns much more effective or even evade detection." In addition, they are simultaneously developing campaigns that place a greater emphasis on the smallest of details and are significantly more engaging and trustworthy.

The phishing campaign was described as "particularly aggressive" and "widespread" by a Google representative.
Another reminder that online fraud is a significant, money-driven industry that is constantly evolving is the spam campaign that has been flooding users' inboxes. Even though many users may believe they would recognize a scam that gives away valuable products for free, some do fall for it, or the attackers wouldn't try again.

The Federal Trade Commission reports that consumers in the United States reported losing more than $5.8 billion to fraud in 2021. According to the FTC, older Americans reported greater losses than younger Americans.
Phishing emails like the cooler campaign make up a small portion of that total, but the FTC receives the most reports of sweepstakes and online shopping fraud.

How it works There is a whole industry of scammers creating software to make it easier for thieves to try to steal personal information behind every fake Yeti cooler email. The spam industry includes people who write and run spamming software and black markets for stolen credentials like credit cards.
"Adversaries are very driven by money. Additionally, they have their own economies and factories, as we refer to them. “The economies are those that sell them or resell them and use them in the wild and get money out of that,” Katz stated. The factories are those that create and deploy the phishing toolkits.
Software that makes it easier to manage spam servers and send emails is known as a phishing toolkit. According to Akamai, the toolkit that was behind these recent attacks was quite sophisticated, and its creators must have been aware of how security researchers attempt to eradicate spam and responded accordingly.

In order to evade detection tools like URL scanners and security crawlers, the kit employs social engineering and a number of other strategies.
The URL shortening service-hidden link in the email verifies that the user is based in North America. The user is then automatically redirected to the final scam website through a series of convoluted URLs so that automated URL checkers cannot identify it as a harmful link.

Additionally, if a portion of the infrastructure is discovered or deactivated, the nested redirect links enable the attacker to modify it on the fly. Occasionally, the redirects use a reputable cloud provider's reputation as a legitimate web services company to conceal the fraud.
In addition, the kit's emails and websites are well-designed in comparison to other phishing campaigns, with high-quality graphics, "customer" testimonials, and the illegal use of reputable brands and trademarks, increasing the likelihood that a victim will be deceived.

All new spam techniques are eventually discovered by enterprise security firms, and spam emails are eventually added to blacklists or flagged as malicious within systems. However, the "factories" make more money in the interim if email providers and other infrastructure take longer to respond.
According to reports on social media, despite the fact that Akamai's research focused on the months of September and the end of October, the campaign is still reportedly sending spam. Additionally, Akamai says that phishing scams targeting consumers tend to increase during the holiday season because they take advantage of the holiday spirit and attempt to blend in with actual promotions.
This particular campaign will eventually end. Users can safeguard themselves and any members of their loved ones who might be at risk in the interim.

According to Katz, the first step is to realize that an offer that seems too good to be true, such as a free brand-name cooler, probably is.
The second, more technical solution is: The email's specifics, such as its sender and the URL of the website the link ultimately takes users to, should be reviewed by users. Services that can help stop scams from getting through may also be offered by internet providers. The domain name used in scammer emails is typically a random string of letters.)

Scammers must also be avoided at all costs in order to harm customers and damage brands' reputations.
This fall, Dick's Outdoor supplies gave a security alert on its site advance notice its clients about deceitful spam. " On its website, the company stated, "Scammers have recently been sending emails to a large number of consumers in the United States posing as well-known companies, including DICK'S."

"DICK'S does not solicit customer information in this manner. It went on to say that you should not respond to the message or follow any of the links in it, and that all official emails would come from an official Dick's domain name.
A representative for Yeti did not immediately respond.
Google stated that the spam campaign targeted shipping companies and government agencies as well as retailers. Despite the fact that Gmail currently blocks the vast majority of harmful emails, a representative informed CNBC that the spammers are making use of "another platform's infrastructure" to transport the messages.

A Google spokesperson stated in a statement, "While we see these types of campaigns regularly, this one is particularly aggressive and we expect to see it continue at a high rate throughout the holiday season." Anyone who uses email should continue to use caution when opening messages, and Gmail users can use the functionality to report spam.

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